It sounds simple enough, but creating an effective conversion path requires a clear understanding of your target audience and their needs. Having a conversion path is important because when you share your content on the web, you should have an idea of what your audience should do next, or in other words, provide them with a path forward. The HubSpot Flywheel model is a great example of this as it shows how our organization gains and maintains leads. HubSpot Flywheel Model 12. Add calls to action to guide your audience to take action. Call to action (CTA) are a part of a webpage, advertisement, or piece of content that encourages the audience to do something.
You can add them to your blog post to guide your reader with “next steps” or a conversion path. Different types of call to actions include asking readers to: Subscribe to your newsletter to see when you publish more content. Join an online community in your fax number list blog domain. Learn more about a topic with downloadable content. Try something for free or discount to convert readers to customers. To get a better idea of how to make a CTA that readers want to click, we have a whole list of effective call to action examples for you to check out. 13. Link to other relevant blog posts within your content.
When you’re completing your blog post, you should link relevant content throughout it. An effective way to do this is to link within the same content cluster. Keeping relevant content throughout your post can provide your readers with more helpful information, and potentially boost search engine rankings with corresponding longtail keywords. But we’ll talk more about how to improve your ranking in the next step. 14. Optimize for on-page SEO. After you finish writing, go back and optimize the on-page elements of your post. Don't obsess over how many keywords to include. If there are opportunities to incorporate keywords you're targeting, and it won't impact reader experience, do it.