Jul 31, 2022
In Welcome to the Forum
NetEase Snail Reading is a product that focuses on in-depth reading of high-quality published books based on the dimension of "time is paid" for one hour of free reading every day. Its interface is simple and comfortable, and it is widely praised by users for its function of reading for an hour a day. The brand positioning of NetEase Snail Reading is the in-depth reading of the new reading experience of publishing books, so what does NetEase Snail Reading mean, and what method does it use to establish user word-of-mouth in a short period of time and strengthen its brand value? People's reading direction is also changing more business email list and more towards the mobile terminal, and reading APPs have also grown. As of 2018, the size of China's mobile reading market has reached 14.04 billion yuan, and the number of active users has reached 298 million. Based on the current stable business model and the relatively mature development of the industry, it can be speculated that in 2019, the mobile reading market will exceed 20 billion yuan. 2. Industry Map (from Analysys Think Tank) The mobile reading application is the main reading entry. 3. Market Status (from iResearch data) As can be seen from the figure, Palm Reading and QQ Reading belong to the APPs with significantly large number of users. Migu Reading, Shuqi Novel, Sogou Reading, Baidu Reading, WeChat Reading, etc. have relatively low user share, and there is no obvious gap between them. Compared with other reading applications, NetEase Snail Reading has a relatively short online time, lacks a strong drainage portal, and has a small proportion of users. However, the product promotes high-quality publishing house books and provides users with benefits such as free reading for 1 hour a day, which has accumulated a good amount of money.